Nuking everything I’d written since 2004 was a tough decision, but I needed a fresh start.  It was getting a little weird seeing personal rants from 2004 popping up around the site, and with new traffic coming from Twitter and a number of professional sources online, it was getting weirder. I decided to repurpose this blog to discuss professional topics and use it more as an anchor for all my social media communications. Blogs seem to me to be a baseline requirement for anyone attempting to build personal brand equity or professional reputation in new media.

Another reason for taking such drastic measures had to do with being on Drupal. Seems I’m a bit of a CMS tinkerer and I’m always changing platforms just to have an excuse to see what’s under the hood of something new. I have experience working with Drupal, Expression Engine, Textpattern, and a number of others (now even Ektron CMS400.NET professionally), but I always end up coming back to Wordpress. I know, I know…Wordpress is not a CMS, but Wordpress is one of the few tools I’ve used that seems to be built from the ground up from a publisher’s perspective. And isn’t that what it’s ultimately about? Without getting into a lot of Drupal-bashing, I’ll just say that Drupal seems to be built by Drupal developers, for Drupal developers. If you’ve ever let your Drupal install get out of date and tried to upgrade through multiple releases, you know what I’m talking about. No more of that for me.

So I guess I’ll copy over a couple SEO articles I did earlier this year and post them retroactively. Other than that there’s not much to see here. I do have a number of events coming up that I’ll be posting about and topics I’d like to discuss. But this is marketing/social media/web geek land from now on. Fortunately I can now focus on writing instead of untangling CMS messes in my spare time.